15th August 2017

Almost Half-A-Million Visits In Two Years:

Stirling Area in Top-Ten Most Popular Destinations For Tourists To Scotland

A new study from VisitScotland has highlighted how vital the tourism industry is for the Stirling area as it has been revealed that 432,000 visitors stayed overnight between 2013-15.

In a breakdown of local authority areas, Stirling features in the top ten list of most-visited during this time period alongside Edinburgh, the Highlands; Glasgow; Argyll and Bute; Perth and Kinross; Dumfries and Galloway; Aberdeen; Fife; and South Ayrshire.


The Wallace Monument

Sites like the National Wallace Monument are a big draw to the Stirling area

Local MSP Bruce Crawford, who is the Convener of the Scottish Parliament’s Cross-Party Group on Tourism, has said these figures demonstrate the potential for the area.


Commenting, he said:

“Tourism is a key part of the local Stirling economy and is vital in supporting and sustaining many rural communities across the constituency. Businesses, such as visitor attractions and hospitality venues, create many jobs across the Stirling area by generating revenue through tourism.”

“It is clear to see that the local tourism industry continues to grow and that the Stirling area is the place to be for visitors in Scotland – and these figures demonstrate that there is potential for further expansion, offering visitors even more.”

“Stirling’s reputation as an inspiring destination relies on continued investment and innovation in order to meet future demand. However, we must also have a competitive rate of tax for those visiting our local area. The UK’s current position as having one of the highest rates of VAT on tourism in the Europe holds Stirling businesses back from expanding and offering more to tourists. It is vital that the Chancellor addresses this in his forthcoming Autumn Budget.”

Bruce Crawford MSP has written to the Chancellor of the Exchequer, calling for a review on tourism VAT.